Corporate Career Change Expat Career Change

From Digital Marketing to Life Coaching & Spiritual Awakening; How I changed my career

Paola had a successful corporate career in Digital Marketing until the day she felt “absolutely crushed". She suddenly realised that that kind of life simply did not resonate with her anymore. Initially, similarly to many other career changers, she dismissed her feelings and went on living the same life for another five years, before gaining some clarity on what she wanted to do next. After taking an interest in Coaching and NLP, she decided to attend two international courses and take her certifications while freelancing. Right after being officially certified, she left her Digital Marketing career to become a Life Coach and Spiritual Guide. Today she is sharing her career change story with The Career Changers.

Midlife crisis or mid-career crisis are common terms used to express a certain feeling of dissatisfaction in our lives at a certain age. It is common and easy to think that one day someone will wake up, tired of a repetitive routine and feel in need of a change. But ask to whoever experienced that feeling in their life, and they will tell you about the soul searching and pain they had to go through before being able to start a new life.

Paola Borrescio, a Life & Spiritual Coach, experienced career change on her skin and today she is helping others during their spiritual journey to self-realisation.

“I realise many people go through massive changes or crisis without even knowing what is happening to them. They wake up one day, and nothing makes sense to them anymore. The job they are doing, the life they have, the city they are living in…all of a sudden everything becomes a blur and they feel lost, out of place, spaced out. Traditionally this is called mid-life crisis, but it is not something that happens only to people over 40”, Paola explains.

“If someone is looking for more meaningful answers to their problems then “midlife or career crisis”, they may be interested in exploring, the concept of Great Awakening,” Paola says. And she adds “The year 2020 has been declared the beginning of a collective awakening which will last for at least the next 30 years. Regardless of the fact that people might be into spirituality or not, more and more human beings will realise that the old paradigm, the matrix, what we can see with our own physical eyes is not the truth. When we consciously realise the changes we go through in this phase, and we embrace them working on ourselves to move forward, we ascend to a higher frequency, vibration, dimension shaping up a new reality. In these months the all galaxy Earth is shifting into 5d consciousness (the 5th dimension) giving the choice to every single being to join the new reality or staying in the old one, the current one called the 3rd dimension of consciousness (the matrix). I could go on and talk about this until tomorrow but I prefer to invite the readers to do their research.”

Paola had a successful corporate career in Digital Marketing until the day she felt “absolutely crushed”. She suddenly realised that that kind of life simply did not resonate with her anymore.
Initially, similarly to many other career changers, she dismissed her feelings and went on living the same life for another five years, before gaining some clarity on what she wanted to do next.

After taking an interest in Coaching and NLP, she decided to attend two international courses and take her certifications while freelancing. Right after being officially certified, she left her Digital Marketing career to become a Life Coach and Spiritual Guide.

Today she is sharing her career change story with The Career Changers.

What is your educational background?

I dedicated my high school years to classical studies reading and translating Latin and ancient Greek. After my A-Levels, I decided to learn something more practical that was relatively new at that time. So I enrolled at University and took a master degree in Marketing.

How many languages do you speak?

I speak Italian, my native language, and English.

When did you decide to learn English, and why?

I learned English when I moved to London in 2010. Once arrived, I immediately realised that my knowledge of the language was very poor. I was aware that if I wanted a real chance to make it in the UK, I had to step up my game. While I was working part-time remotely for a company in Italy, I enrolled in an English School for foreigners. I was attending English classes every day for six months, learning the basics and overcoming my fear to speak in another language. Later on, I switched to another school for two months to learn more about grammar and writing.

After eight months, two schools, hours of practice, lots of homework, conversations with tons of international friends and uncountable movies in English, I felt confident enough to translate my CV and approach the very competitive digital marketing market in London. After two months, I got offered my first job based in the city and funny enough I was hired for my Italian language skills. At that moment, I understood the value of my mother tongue and realised that, back then, companies would fight over a candidate that could speak more than one language.

What difference has the knowledge of these languages made in your life? Did it have an impact on the way you think?

Learning English had a massive impact on the way I think, live and approach others. I consider English a fast, pragmatic language; you can express a concept in a few words, contrary to Italian language. I love the fact that it is easy, informal, logic, direct, conceptual, unpretentious. I have a very analytical mind, and so English makes more sense to me than Italian.

I spend 95% of my time speaking this language; all my social media are in English, my posts, the notes on my phone, the weekly shopping list, my bank account, my YouTube channel. I feel more myself when I speak this language, I have a different personality when I speak English, and I just like it better.

To me, learning a new language, it is not just about learning pronunciation and words, It is also about learning the mental process behind it, reading between the lines, the way I can tell a joke or the way I let other people in.

Which job did you want to do when you were a child? Did you do it?

When I was a kid, I wanted to do a lot of things! First, I wanted to be a Vet because I loved and love animals so much, then I wanted to be an air pilot because I wanted to see the world. Before going to University, I had this idea to enrol in the special forces to help rebuild peace after war. I was an only child, and during the winter I would spend a lot of time in my bedroom on my own. I remember playing a game called “The office”. I would take all pens out, old newspapers, diaries and just be there working. I guess I did it as I worked in offices for 13 years! It seems that somehow, working in offices was on my self-development path! My younger me had ideas; the older me has been implementing them in unique ways! The way the Universe works sometimes makes me laugh!

How did you become a Performance Marketing Manager for different European Countries?

After graduation, I started the very long and painful process of internships in Italy; some of them were for free, some were providing a low income, that would be barely enough to buy food. My first role was as a copywriter for a traditional advertising company, and then I transitioned to web copywriter and PR first and SEO (Search Engine Optimisation) at last.

At that point, four years of my life had passed. I was feeling fed up of contractual insecurities and lack of rights (very common in Italy), low salaries, illegal tricks, small companies with no vision, and unprofessionalism.

I packed my bag, left my (at that time) partner behind and bought a one-way ticket to the UK. Once in London, in a couple of years, I moved from SEO to PPC and Performance Marketing, and I had the opportunity to earn better salaries and fast track my career, changing workplace every 16 months or so.

In terms of working environment, what I found in London and specifically in the corporate world, was more professional than in Italy for sure, but very competitive, fast, inhuman, cold, unpredictable, demanding. After a while, my whole being crushed. I would go home after work and cry, get on the tube in the morning and have panic attacks, I would feel out of place and completely disconnected. I had turned into a money machine for corporate companies, and I didn’t know how to stop. I was feeling my soul screaming at me to get off that nonsense ride. Of course, I didn’t listen and went on with that life for another five years.

Can you describe that experience and how long did you do it for?

I did it for 13 years in 2 different countries, the UK and Italy, in four different cities.

How did your typical day look like?

My typical day looked like this: Wake up at 7 am, commuting by tube, arriving at the office by 8.45 am, having coffee or tea, spending 8 hours in front of a laptop looking at numbers and excel spreadsheets. Not much human interactions, a few meetings and calls, going home, having dinner, going to sleep and repeat all over again the day after, month after months, year after year.

How did you mature the decision to leave your career in Performance Marketing?

At some point I just broke down, my body crushed, my mind crushed, my full being crushed. That kind of life simply did not resonate with me anymore.

I also realised that I couldn’t work for a boss anymore. I am a leader by nature and didn’t sit very well with the egocentric nonsense attitude of most of the managers I had. In 13 years of career, I had only a couple of managers that I loved and respected; the others were lacking people management skills or empathy, and they were mainly focusing on their private agenda.

What are some examples of unprofessional or demeaning behaviour that you had to deal with in the workplace?

One of my managers once called me “hippy” because I was the only vegan in the office. He thought it was a funny joke; I took it as a compliment! Another one, totally out of the blue, felt the need to tell me in details how she fired someone in her previous company. I was quite shocked by the unprofessionalism. Another line manager called me “ancient” because I was five years older than him.

In Italy, during an interview, the person in charge asked me if I was having sex with my boyfriend and another manager tried to sub-let my job contract to someone else (if there is such a thing!) without even telling me.

Also, pretty much in every single company I worked for, there was the underlined rule to work extra hours for free. Digital Marketing is a funny field in that sense. There is no end to demands and pressure.

What did you do after deciding that that was not the career you wanted anymore?

I started to take an interest in Coaching and NLP, and I decided to attend two international courses and take my certifications while I was freelancing. Right after being officially certified, I quit Digital Marketing. I was terrified because I grew up with the idea that working and paying the bills was the most important thing.

In the last couple of years, my mindset has completely shifted. I realised I was here to serve humanity somehow and that the most important thing was to be fulfilled and happy, everything else was a consequence. I did find my purpose and soul mission and has got nothing to do with helping companies in making money selling useless stuff.

When it comes to working with clients, I use different tools to help them out: past lives regressions, afterlife regressions, numerology analysis, spiritual coaching (I am a certified Life Coach, NLP practitioner and Hypnotherapist). The story itself is always different but all the amazing souls I was honoured to work with, and I am working with, have a common denominator; They are all looking for their purpose in this life, a higher calling, a soul mission to give a sense to the human experience.

You are an expat, and you also travelled quite often. Did any of your travels help you find inspiration for your new career?

I did move to London in 2010, back to Italy for a few months in 2015 and then back to London again passing from Bali. There, in Bali, something happened to me, something very profound that I cannot explain. From that moment I haven’t been the same person.

What life and transferable skills have you learned from your career in Digital Marketing?

Digital Marketing though me a great deal. I learned how to be fast, think fast, act quickly, problem-solving, multitask, be responsible for my results, be flexible, be proactive, see beyond the screen, have a vision.

How and when did you start thinking about changing career?

It was 2018. It took a little bit to manifest it into reality, but it was relatively fast, one year and ten months.

What challenges did you have to overcome to start your new career?

My biggest challenge was myself. I had to overcome so many limiting beliefs and recover from burn out. I had no self-confidence left after having to deal for years with people that expressed zero appreciation for my work and time, but took credits for my results. I had to take down one by one all my limiting beliefs before I could feel comfortable in my new reality. Now it is different. I am not here to please anybody, I am here to serve, and I have no problem to stand up for myself and speak up.

What are the highlights and lowlights of your job?

Highlights include inspiring people, changing their life, helping them during a delicate point of their existence. Lowlights are that there are still many people that confuse religion with spirituality and have a lot of misconceptions about it, thinking that is all about meditation and rituals. Spirituality is about freedom, the freedom of being your true self and have a life full of joy, fulfilment and happiness. It is a journey. When we fully allow ourselves to learn, grow and evolve, the opportunities are limitless.

What is your typical day?

I don’t have a typical day; every day is different. Sometimes I spend my day working with clients, some other days I prepare videos for my YouTube channel, some other days I dedicate myself to write for blogs and build affiliations. I follow the flow, and when I don’t feel like doing any of it, I go to the beach or take a walk in the park to ground myself and allow the inspiration to come to me.

Where do you see yourself in the future?

I have a vision, big, oh boy, so big! But I am also aware that there are many possible futures and things that are out of my control. For this reason, I focus on the WHAT, and I leave the HOW and WHEN out of the equation. I know that every challenge is there to help me evolve; every thought is a seed; every purposeful action is a step forward. I just know I will get there at the right moment.

Why do you think changing a career is a good thing?

It was a good thing for me; I cannot speak for others. One of my biggest fear is regret: I wouldn’t be able to forgive myself knowing I am resisting opportunities and changes only because of fear. I rather try over and over again than stay in the same situation.

Has the coronavirus impacted your career in any way?

This is quite a paradox. It has been affected “negatively” in the short term. Still, the coronavirus has been a catalyst for a lot of people to awaken and reflect on their lives, and I am here to support them. Everything happens at the right moment.

Anything else you would like to add with our readers?

Yes, Subscribe to my YouTube channel!

If you want to discover more about Paola and how she can help you, follow her on her social media channels.

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